Publication Date
Summary
This randomized experiment looks for an efficient method to increase take-up of energy-efficient “weatherization” retrofitting (which was being offered at no cost). An experimental groups was randomly assigned to be “encouraged” to participate in the program. They were flooded with information, personal benefits, and environmental advantages to the program. Take-up rates in the control group were roughly 1%; in the experimental group they grew to nearly 6%.
Policy Implications
While the take-ups rates were increased, the amount of people accepting free weatherization programs remained low. Researchers suggest there are high non-monetary costs associated with the weatherization.